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I. Getting Their Attention.

A. Creditability, believability, dynamics.
B. Starting out right.
C. Prevention vs. intervention.


II. Power of Words.

A. Zingers and zappers.
B. Moving it ahead.
C. Repetition-a powerful skill.
D. Creating emphasis with words.


III. A Question and Answer Approach.

A. Turning the tables.
B. What's next?
C. The power of questions.


IV. Barriers and Blockades.

A. Perception and impression.
B. Values and judgements.
C. History and background.


V. Getting Results Skills.

A. Fogging.
B. Negative questions.
C. Negative agreement.
D. Self-disclosure.
E. Broken-record.


VI. Plain Language.

A. Writing letters and memos to get results.
B. The importance of plain language.

Clear.
Concise.
Complete.
Correct.

C. Updating your writing style.
D. Request letters.
E. Writing negative letters for positive results.


VIII. New Approaches to Communicating Through Writing.

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