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The Robcan Group 31 Meridian Road Sherwood Park, Alberta Canada T8A-0N5

Phone: (780)-467-4112 Email: admin@robcan.ca Website: www.robcan.ca



I. What's New in the Field of Written Communications?

A. Plan Language initiatives
B. The parallels between speaking and writing
C. The importance of clarity
D. The popularity of conciseness
E. The costs of written communication


II. Writing for Your Reader

A. Appeal to your readers attention
B. Respect your readers time
C. Converse with your reader
D. Writing for action vs. reaction
E. A new look at form letters


III. Techniques for Writing for Results

A. Clear, concise, complete, correct
B. The "you" attitude
C. Updated words and phrases
D. The power of questions
E. A positive tone
F. Specific requests
G. Involving the reader
H. A personalized approach


IV. Persuasive Writing

A. The power of words
B. Asking vs. telling
C. The "gentle nudge" approach
D. A stronger assertive step
E. An assertive writing style
F. Getting follow up through writing


V. Writing that Communicates

A. Meeting the communication process
1. Read it once
2. Understand it after the first reading
3. Take the action required or return the communication

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