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The Robcan Group 31 Meridian Road Sherwood Park, Alberta Canada T8A-0N5

Phone: (780)-467-4112 Email: admin@robcan.ca Website: www.robcan.ca



Overview:

Writing for the world of work is a communication skill not a writing skill. Writing at work today is our way of communicating – we email more than we converse. Our writing now “speaks” for us. Technology has not changed the need for effective writing skills at work. Indeed, there may actually be an increased demand for good writers as we embrace the world of emails, electronic reporting, instant messaging and more.

We have a new kind of reader today. The reader used to expect to have to read, reread, interpret, sort and select as a part of the process. They expected to have to work hard to get the information.

Today’s reader only wants to read once, understand at the first reading and be able to make a decision. In fact, it is preferable to be able to simply skim and easily find the information that they need.

Topics:
  • The 5 C formula
  • Updating your writing
  • Writing for your reader
  • The power of positive words
  • KISSS
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